text: I truly believe we do need to improve our optics. We do great things for our community and represent invaluable core ethics and values and we spread that well. What we need to do is continue making our communities a better place every day but stop being quiet about who we are. Represent APIII everywhere you go. Wear the patches, the hats, the shirts, and go out and do good. Help someone broke down on the side of the road. When they ask what the swag is tell them and tell them with confidence and pride! When the tell this story to others our negative optics began to implode. They’ll remember what they heard about us and then remember what they experienced with us and that’s where the truth unfolds. We can talk all day and tell people what we want for years to come but when they reflect on us they’ll remember action over words.